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Brand Creation and Business Launch: Case Study 1

Financial Framework

Financial Framework Wealth & Estate Planning is a new business that offers a range of financial services including investment advice, wealth management, retirement planning, tax planning and intergenerational financial planning through the use of Trusts and tax planning tools. They offer advice to individuals and businesses from offices across the UK.


They approached Fivespoons at the start of their journey to help build their brand, website, social presence and marketing collateral. We took them through our brand development process, understanding what they stood for, how they would operate and the services they would provide. 

We took the output of this to create their brand guidelines, including the important tone of voice and their logo. As ever, this was carried out in complete collaboration with our clients, ensuring they had something they could be proud of.


Having completed that we designed their website, wrote their copy, optimised for search and built interactive elements for client engagement. The website has received multiple positive comments from their clients.


Our client has been so pleased with the work that they have retained us to provide their ongoing marketing and communication services. You can see the website by clicking the button below.

What did our client think?

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We’re so very pleased we approached you and have us on our side. From the start, you listened and understood what we wanted to achieve and how we wanted to be positioned. You’ve created a brand and a persona we are thrilled with and the feedback from our clients has been simply fantastic.

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Simon Jones, Managing Director, Financial Framework

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