When Abraham Lincoln (bear with us) was asked what he would do if he had six hours to cut down a tree, he replied that he’d spend four hours sharpening the axe. Wise man. Planning, more often than not, brings better results than simply charging in. And planning your marketing activity is no different. Let’s be honest, marketing success isn’t guaranteed. But at Fivespoons we believe that you have the very best chance of success with a clear purpose and plan to guide you.
A good plan will bring to life your business’s purpose, vision and objectives to define your strategy. A good plan will provide a structure to any marketing activity you carry out, with clear definitions of what success looks like from the outset. A good plan will help sharpen the strategy for a business, or indeed even change it completely. And, perhaps most importantly, a good plan gives you a sense of control, with clarity on what you are trying to achieve and how you will get there.
No two plans are ever the same, but in a well thought out one you’d normally have most of the following:
Sounds a tad dramatic, but it's merely an examination of your business, the markets that you operate in and your competition. It's always good to know where you are starting from.
Knowledge really is power. Knowing your strengths, weaknesses, opportunities and threats helps you decide the best marketing to undertake.
Unsurprisingly, it's important to set out what you want to achieve. These will be specific, measurable, attainable, realistic and timely. Or as some bright spark once coined, SMART.
What you are going to do and what channels you are going to use. And of course for how long you are going to do it. That's pretty important too...
Armed with your objectives and a plan that defines how you will meet them, control measures keep you in check and make sure you are heading in the right direction.
If these sound like something you need then why not give us a call or send us a note using the contact form below and take advantage of our free two hour consultation. We can discuss what marketing, if any, you currently do and whether we think we can help you.