Brand Creation and Business Launch: Case Study 2

Tim McCloughlin Education

Tim Mcloughlin has worked in the education sector for 30 years, working as a teacher, a primary school Head teacher, an Ofsted Inspector and a Local Authority School Improvement Adviser. Tim asked Fivespoons to create a brand and website for his new business.

We worked with Tim to understand his experience and hopes for his new consultancy business, and used this to create a simple brand that uses his own name. With the experience and connections Tim has in the education sector it made perfect sense to harness this in his business name – Tim Mcloughlin Education.

His logo continues the simple theme, using typography to develop a logo that is both clear and welcoming, yet retains an element of formality needed for a business that operates in the education sector.

His website is an extension of this. There’s no clutter, just clarity in what Tim offers, how he works and what results people can expect.

Tim is pleased with the outcome: “I found Fivespoons incredibly easy to work with. They took the time to understand me and what I’d like my business to achieve, and have interpreted that into the brand work they did. Their process immediately put my mind at ease and I was confident very early on that I would end up with a brand and website that I can be proud of. They seem to take a different approach to many organisations and are true to their promise of simplifying the process while ensuring they do not dilute the end result. For any fledgling business, or indeed existing ones, I have absolutely no hesitation in recommending them.”

What did our client think?

I found Fivespoons incredibly easy to work with. They took the time to understand me and what I’d like my business to achieve, and have interpreted that into the brand work they did. Their process immediately put my mind at ease and I was confident very early on that I would end up with a brand and website that I can be proud of. They seem to take a different approach to many organisations and are true to their promise of simplifying the process while ensuring they do not dilute the end result. For any fledgling business, or indeed existing ones, I have absolutely no hesitation in recommending them.

Tim McCloughlin

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